Proven Success | Case Studies

Aluminum Castings

An aluminum casting specialist raises its profile and gains new OEM customers through a dynamic, synergistic marketing program that emphasizes frequent advertising in a targeted trade publication.

Background:

A specialist in permanent mold casting, Batesville Products, Inc. (BPI) manufactures a variety of aluminum and zinc custom castings for the automotive, construction, medical, specialty lighting, greentech, and telecommunications industries, among others. The Lawrenceburg, Indiana, company offers casting, engineering assistance, in-house tooling, machining, and polishing—while also taking responsibility for powder coating and anodizing services.

Challenge:

To boost awareness of its full-service casting and engineering capabilities, Batesville Products needed to focus its marketing program squarely on its largest market—OEM design and mechanical engineers. The company needed to educate OEM engineers about the benefits of using aluminum casting to manufacture a variety of custom parts and wanted all aspects of its marketing program—from magazine advertising, website, and mailings to email blasts and tradeshows—to be interwoven to complement each other and operate synergistically.

To read this full success story, download the pdf.

Springs & Wire Forms

At a time when manufacturing continues to go overseas, a full-service custom metals manufacturer expands its reach by making magazine advertising a cornerstone of its marketing strategy.

Background:

Bazz Houston Company is a full-service custom metals manufacturer.

Challenge:

Bazz Houston has had to solve a number of sales and marketing challenges over the years. But none of them have been as daunting as the challenge of winning new business at a time when many OEMs continue to look overseas for contract manufacturing. The company needed to get the word out about its capabilities and educate prospects about its competitive advantages.

To read this full success story, download the pdf.

Precision CNC Machining

A machine shop generates big revenues by advertising in Design-2-Part, a magazine that targets OEM engineers and purchasers in more than 20 industries, including new markets that the company is looking to enter.

Background:

Grand Traverse Machine (GTM), a family owned business established in 1966 in Traverse City, Michigan, manufactures a variety of precision machined components that include shock absorbers and hydraulic cylinders for the fluid power industry, components for railroad maintenance equipment and military vehicles, and parts for the energy and medical industries.

Challenge:

Always on the lookout for new customers in various markets, GTM is clicking on all cylinders these days. Just as GTM tailors its manufacturing operations to its customers’ needs, the company recognizes the value of customizing its marketing plan to reach the right prospects in the first place. When deciding where to advertise, GTM considered cost effectiveness, target market reach, and geographic location.

To read this full success story, download the pdf.

Wire Forming & Fabricating

A synergistic marketing strategy helped a custom wire forming company educate its OEM market on the benefits of designing and manufacturing with wire.

Background:

Design-2-Part Magazine, with a readership of primarily OEM engineers and buyers, proved to be a perfect match for Merrill Manufacturing Corporation, whose customers and prospects are predominantly OEMs. Merrill Manufacturing provides custom wire forming and fabricating services to OEMs and product manufacturers who use their wire forms for applications like motor mounts, water intake screens, hose brackets, and racks.

Challenge:

One of Merill Manufacturing’s most important marketing challenges is the need to educate potential customers about the cost and design benefits of using wire forms in their manufacturing projects. Many product designers and engineers are unaccustomed to using wire forms and unaware of the advantages they provide. And although Merrill Manufacturing had long advertised in magazines and exhibited at tradeshows, the company couldn’t achieve the results it desired until it began using Design-2-Part’s magazine advertising and tradeshow marketing tools.

To read this full success story, download the pdf.

Swiss/CNC Swiss Screw Machining

How a niche machining company captured the attention—and business—of key OEMs in its target markets.

Background:

Pacific Swiss & Manufacturing, a niche company specializing in CNC Swiss and CNC Swiss micro and miniature machining, produces high-precision machined parts ranging in diameter from 0.020-inch to 1-inch. “We don’t do everything for everybody,” says president and CEO Greg Cde Baca. “We’re very niche, very specialized.”

Challenge:

Pacific Swiss & Manufacturing was fighting to stay competitive as the costs of doing business in a global economy were increasing almost monthly. The company had already successfully implemented Lean Manufacturing techniques, and now needed to generate greater awareness of its niche machining services and capabilities. Its target audience: OEMs and product manufacturers in the aerospace, medical, dental, electronics, automotive, semiconductors, and telecommunications industries.

To read this full success story, download the pdf.

Metal Stamping

By advertising in Design-2-Part Magazine, a California-based precision metal stamping company wins new business while reinforcing its credibility with current customers in a broad range of high-tech markets.

Background:

Prototype & Short Run Services, Inc. has made its name by supplying custom, short- and medium-run metal stampings, as well as prototypes, to OEMs in a variety of high-tech markets.

Challenge:

Prototype & Short-Run Services knew that building a loyal customer base would require more than a specialized process or technology. The company also needed to boost market awareness of its unique capabilities, which meant broadening its exposure to potential customers in high-tech industries. “The biggest sales and marketing challenge that we have is in developing market awareness of what our stamping capabilities are,” says General Manager, Jack McDevitt. “We need to get the word out that we can do what we say we can do.”

To read this full success story, download the pdf.

Precision Sheet Metal Fabricating

Will-Mann, Inc. has been supplying precision sheet metal fabrications to OEMs in Southern California since 1969.

Background:

Will-Mann has developed a 24/7, state-of-the-art manufacturing operation that offers high-precision laser cutting, CNC machining, deburring, welding, and assembly. The company provides these services to an expanding customer base in the commercial, industrial, electronics, telecommunications, aerospace, medical, and military markets.

Challenge:

Will-Mann’s biggest sales and marketing challenges include trying to achieve name recognition and access to the proper audience of OEM engineering and purchasing personnel within the right industries.

To read this full success story, download the pdf.